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LoopNews
September 27, 2022 6:38 PM ET
Loop Lens: Gotta Keep walking!
LoopNews September 27, 2022 6:38 PM ET 1 min read
The Johnnie Walker team kicked off a new campaign: the Keep Walking Sessions at the Clubhouse Brewery in Kingston.
Curated to provide a euphoric atmosphere with multisensory experiences, the premium whiskey brand is looking to establish itself as a culturally vibrant icon.
Fashion designer Carlton Brown (L), author and media personality Dr Terri-Karelle Reid, and social media personality/model Andre Estafan had more than a red suit in common.
R: Jeron Green, CEO of Jeronimos Kitchen passionately played the drums in the Keep Walking photobooth.
L: Johnnie Walker connoisseur Nicholas McDavid made his own jam session at the launch event. R: Johnnie Walker’s Junior Brand Manager Ben Sinclair stood sharp posing alongside the legendary Johnnie Walker ‘Striding Man’ statue.
L: Host Debbie Bissoon commanded the audience. R: The Loop Lens captured banker and event director Jerome Harriott on his walk to the bar.
L: Kristia Franklin (L) and Ashley Robinson’s instruments of choice were vibrant smiles and the guitar as they posed for a photo op. R: (L-R) Co-founder and CEO of Proven Management Limited Chris Williams; Johnnie Walker Brand Manager Lyshon Davis; and Johnnie Walker Junior Brand Manager Ben Sinclair.
With complimentary Johnnie Walker mixes on entry, patrons got a taste of the wonders of Johnnie Walker with a performance by reggae artist Ras-I.
Patrons were also taken on a trip to Scotland – guided by spirit consultant Teika Samuda – with an immersive whiskey-tasting course in a make-shift cinema.
Loop Lens walks the walk.
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